How we use cookies and tracking technologies on our website.
This Cookie Policy explains how FinanceFollowup ("Company," "we," "us," or "our") uses cookies, pixels, and similar tracking technologies when you visit our website or interact with our services. This policy should be read alongside our Privacy Policy.
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help the website recognize your device and remember information about your visit, such as your preferences and actions. Cookies can be "session" cookies (which expire when you close your browser) or "persistent" cookies (which remain on your device until they expire or you delete them).
These cookies are essential for the website to function properly. They enable core features such as security, network management, and account authentication. You cannot opt out of these cookies, as the website would not function without them.
| Cookie | Purpose | Duration |
|---|---|---|
| session_id | Maintains your login session | Session |
| csrf_token | Protects against cross-site request forgery | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the website and user experience.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics | Tracks unique visitors and page views | 2 years |
| _gid | Google Analytics | Identifies unique visitors within 24 hours | 24 hours |
| _gat | Google Analytics | Limits the rate of data collection | 1 minute |
These cookies are used to deliver advertisements relevant to you and to measure the effectiveness of our advertising campaigns across social media platforms. Because you will be marketing across all major social platforms, these cookies track conversions and help build targeted audiences.
| Cookie / Pixel | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, _fbc | Meta (Facebook/Instagram) | Tracks conversions from Facebook and Instagram ads, builds custom audiences, and optimizes ad delivery | 90 days |
| _ttp, _tt_enable_cookie | TikTok | Tracks conversions from TikTok ads, measures ad performance, and enables audience targeting | 13 months |
| li_sugr, bcookie, UserMatchHistory | Tracks conversions from LinkedIn ads, provides audience insights, and enables B2B targeting | 6 months | |
| personalization_id, muc_ads | X (Twitter) | Tracks conversions from X ads and enables audience targeting | 2 years |
| IDE, DSID, NID | Google Ads / YouTube | Tracks conversions from Google and YouTube ads, enables remarketing across the Google Display Network | 13 months |
| _gcl_au | Google Ads | Links ad clicks to conversions on the website | 90 days |
| VISITOR_INFO1_LIVE, YSC | YouTube | Tracks interactions with embedded YouTube videos | 6 months |
These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and form data. They may be set by us or by third-party providers whose services we use on our pages.
When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. Strictly necessary cookies are always active, as they are required for the website to function. You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
Most browsers allow you to control cookies through their settings. You can typically find these options in the "Settings," "Preferences," or "Privacy" section of your browser. Please note that disabling cookies may affect the functionality of our website.
You can opt out of targeted advertising from specific platforms using the following tools:
You can also opt out of interest-based advertising from participating companies through the following industry programs:
We use tracking pixels (also known as web beacons or clear GIFs) in our website pages and marketing emails. These are small, invisible images that allow us to track whether you have opened an email or visited a page, which helps us measure campaign effectiveness and engagement.
We may use browser local storage to store preferences and temporary data on your device. Local storage functions similarly to cookies but can store larger amounts of data. You can clear local storage through your browser settings.
In addition to client-side cookies, we may use server-side tracking (such as the Meta Conversions API) to send event data directly from our servers to advertising platforms. This improves data accuracy while respecting your cookie preferences.
Some cookies on our website are set by third parties, including the advertising and analytics providers listed above. We do not control how these third parties use cookies. Please refer to their respective privacy policies for more information about their practices.
We may update this Cookie Policy from time to time to reflect changes in the technologies we use, legal requirements, or our business practices. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this policy periodically.
If you have questions about this Cookie Policy or our use of tracking technologies, please contact us:
FinanceFollowup
Email: privacy@financefollowup.com
Website: financefollowup.com